Thursday, September 24, 2015

It's Time to Represent with Lane Bryant's #PlusIsEqual Campaign

As a plus size woman, I love the whole movement about accepting yourself, flaws and all. And Lane Bryant has come up with yet another great campaign to encourage all women to love our shapes no matter the size.

Image credit Lane Bryant



As a teen, I didn't like my shape because I wasn't an hour glass nor did I have a huge derrière like others girls my age. Since then, I have come to accept what God gave me and see it as good.

Did you know?

67% of US women are size 14 to 34. But they’re underrepresented on billboards, magazines, TV… everywhere. We believe all women should be seen and celebrated equally.


65% of women 14 - 34 feel that the retail industry ignores their needs.


The average women in the US has always been represented by models that weigh less, but in their last 17 years their average weight has dropped significantly from *5 less in 1995 to 23% less in 2012.






That's why the #PlusiIsEqual campaign resonates with me. So many women need to hear and know that they are perfect just as they are.


I love being sexy and fabulous!



What do you think about Lane Bryant's #PlusIsEqual Campaign? 


*I was NOT compensated in any way for this post. I'm just feeling this campaign and wanted to share.
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20 comments

  1. Love this! Way to be bold and beautiful!

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  2. What a great campaign! I saw this being launched online everywhere during Fashion Week! A super great campaign!!!

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    1. I would have loved to see this during NYFW!

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  3. I love this campaign! I'm all for self-love. It's great to see so many brands are also jumping onboard and promoting that we need to first love ourselves.

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    1. I love this message too! Women need to hear something uplifting.

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  4. Love your confidence! You are beautiful. I also like that women of all sizes are now being noticed.

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    1. Aw, thank you! What a nice thing to say.

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  5. I did know about this campaign. It is necessary in this society to have a campaign like this. I believe many kinds of women are not really represented at all. We aren't all tall either.

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    1. Right! I'd love to see short women represented next.

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  6. I love this campaign so much! As a curvy girl, I think this is fantastic as the majority of women are so underrepresented by stores and fashion designers.

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    1. Kudos to LB and other brands that are promoting self love!

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  7. I love this campaign! I can get behind any campaign that encourages women to love their God given, beautiful bodies.

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  8. I love the plus is equal message because it encourages all women to feel good about their size. Some, in my opinion, make slimmer women 'the devil', which is not the solution either. To me, it's the whole concept of not having to put others down to build yourself up.

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    Replies
    1. I absolutely agree! We are equal. No one is better than the other.

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